Advisor Marketing Strategist, Content Specialist

Be a part of the team behind our success!  At Advisor Group, we support more than 11,300 financial professionals, the people who help everyday Americans achieve their dreams. We’re a billion-dollar business with the mentality and drive of a startup. Join us in building something special.

Marketing Opportunity in Financial Services

Advisor Marketing Strategist, Content Specialist
 

Location:          20 E Thomas Road, Phoenix, AZ  85012

Summary:

This position is for a passionate, digitally savvy content marketing strategist, writer and consultant to fill a key role on our advisor marketing strategic consulting team. The ideal candidate is an enthusiastic, idea-generating people-person, someone who can build rapport and inspire confidence easily over the phone or in person, and who understands both the opportunities and challenges financial advisors face in utilizing marketing to achieve their business objectives. This position will have two main areas of focus: first, developing content strategy for our proprietary, in-house marketing content platform available exclusively to our financial professionals; and second, helping financial professionals on a consultative basis to grow their business through marketing best practices.

Responsibilities:

  • Develop and execute content creation strategy for internal marketing platform used by financial professionals
  • Maintain and grow content library for use of financial professionals, using creative digital marketing best practices to ensure content is unique, meaningful and relevant to financial services clientele
  • Manage end-to-end content development process, including intake of content requests from financial professionals, assignments to freelance team, writing, content review and editing for appropriate platform voice, Ad Supervision review and approval, content aging, etc.
  • Develop process to evaluate in-market content performance on an ongoing basis to continuously strengthen content offering
  • Conduct in-person and phone/webinar-based marketing consultations with financial professionals to understand their business needs and help them achieve their objectives using marketing tools available through Advisor Group
  • Deliver an outstanding, “white glove” customer service experience to our financial professionals while demonstrating deep financial marketing expertise
  • Educate financial professionals about content marketing, social media marketing, and digital marketing strategy and tactics
  • Based on learnings and feedback gained from advisor consultations, bring new ideas to the team to improve and enhance our overall marketing platform and offering
  • Document and maintain understanding of overall competitive landscape, both in terms of content solutions in the marketplace and available at other broker-dealer firms
  • All other duties as assigned

Education Requirements:

  • Bachelor’s degree preferred, high school diploma (or equivalent) in combination with significant experience will be considered in lieu of degree.  Minimum of high school diploma or equivalent is required. 

Basic Requirements:

  • Experience writing or editing content for use in digital marketing efforts geared toward the financial services industry (investments, retirement planning, risk management)
  • Experience in financial industry marketing with focus on client/public-facing communication
  • Excellent communication skills, both written and verbal, and a willingness to try creative approaches to business-building
  • Knowledge and understanding of digital marketing concepts and principles, including online presence, email marketing, website branding, social media marketing
  • Strong service orientation
  • Experience working with executives and other senior-level leaders
  • Comfort with public speaking and leading education or work-session events
Equal Opportunity Employer

Advisor Group is an equal opportunity employer. We celebrate diversity in our workplace and we hire the most qualified candidates without regard for age, ethnicity, gender, gender identity or expression, language differences, nationality or national origin, family or marital status, physical, mental, and developmental abilities (or the perception of a disability), genetic information, race, religion or belief, sexual orientation, skin color, social or economic class, education, work and behavioral styles, political affiliation, military service, caste, or any other characteristic protected by law.

Eligibility

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Advisor Group.

Unqualified Applications

Advisor Group does not consider applications from candidates who do not meet the minimum qualifications stated in the job posting.

Work Location

Unless expressly listed for the position, neither relocation benefits nor remote work arrangements are available for the position. Attendance at assigned business location on designated work schedule is required.

Recruiting Agencies

Advisor Group only accepts candidates from contracted recruiting firms and only for searches approved prior to submissions. Fees will not be paid for unsolicited submissions.